In 2004 the innocent foundation began, using 10% of the annual profits to do good things with. So far they have committed £1.3 million and directly helped over 330,000 people.

Today I bought a couple of innocent noodle pots and had one for tea: it was very tasty (included 2 of my 5 a day) and I enjoyed it even more knowing that in some small way I had contributed to the Innocent Foundation.