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That’s right I’m talking about the flurry of selfies appearing on social networks connected to breast cancer awareness… or are they?  

Cancer Research UK have updated their facebook stating it wasn’t started by them – but it’s great if people want to raise awareness of the need to check your breasts by doing this and they’ve provided a number for text donations. “Text BEAT to 70099 to donate £3.”

This just goes to show the power of people once they’ve got and idea, especially when people are willing to get on board. There are lots of people being critical: make-up free selfies aren’t in any way connected to breasts; wondering how it’s helpful; and generally saying that this wouldn’t get them checking their breasts more… etc.

Well, what the hell, if it saves one life… Here’s my selfie without make-up and I’ve sent a text too! Image

For those people who thought pictures of breasts would be more appropriate:


For those who’d think some more practical advice would be better, this is from the NHS website:

Be breast aware

Every woman’s breasts are different. Many women have one breast bigger than the other.

Get used to how your breasts feel at different times of the month. This can change during your menstrual cycle. For example, some women have tender and lumpy breasts around the time of their period.

After the menopause, normal breasts feel soft, less firm and not lumpy.

The NHS Breast Screening Programme has produced a five-point plan for being breast aware:

  • know what’s normal for you
  • look at your breasts and feel them
  • know what changes to look for
  • report any changes without delay
  • attend routine screening if you’re 50 or over

Look at your breasts and feel each breast and armpit. You may find it easiest to do this in the shower or bath, by running a soapy hand over each breast and up under each armpit. You can look at your breasts in the mirror. Moving your arms around will allow you to see your breasts from every angle.

Breast changes to look out for

See your GP if you notice any of the following changes:

  • a change in the size, outline or shape of your breast, especially when you move your arm or lift your breast
  • a change in the look or feel of your skin, such as puckering or dimpling
  • any discomfort or pain in one breast, particularly if it’s a new pain and doesn’t go away
  • a new lump, thickening or bumpy area in one breast or armpit that is different from the same area on the other side
  • nipple discharge that’s not milky
  • bleeding from your nipple
  • a moist, red area on your nipple that doesn’t heal easily
  • any change in nipple position, such as your nipple being pulled in or pointing differently
  • a rash on or around your nipple

Always see your GP

Breast changes can happen for many reasons, and most of them aren’t serious. Many women have breast lumps, and nine out of 10 are not cancerous.

However, if you find changes in your breast that aren’t normal for you, it’s best to see your GP as soon as possible. This is because the sooner breast cancer is diagnosed, the better the chance of successful treatment.